Sweet Auburn, John Wesley Dobbs, a social activist amongst the community, coined the term. It was known
as "the richest negro street in the world," according to Fortune Magazine. Within this cultured commercial hub lie churches, social organizations, restaurants, hotels, entertainment establishments, grocery stores, dentist offices, photography studios, a radio station, and much more. Now 1/4 of these businesses are black owned, what happen to this street? A big bowl of genetrication with sprinkles of abandon buildings, parking decks, high rise apartments, and businesses geared towards individuals of a higher socioeconomic status.
A few establishments hold on to black identity such as Madam CJ Walker Museum, Cox Brothers Funeral, Atlanta Daily News, Trinity House, Southern Christian Leadership Conference, and Apex Museum.
This independent study was dedicated to opening a platform to voice the issue on the lost of African American's culture. If there is no tangible evidence of one's historic accomplishments, how does a race prosper against
a system made to oppress them? How can we uplift Sweet Auburn in order to highlight black excellence?
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IN ACTION
A series of 4 "30x40" posters were displayed along Auburn Avenue and documented to show the interaction between the environment and poster. Each poster exhibits a raw aesthetic to mimic the physical distress of the abandoned building and the systematic design approach for adapting the poster to it's environment.
